Translate the clinic's real workflow
← All workHealthcare platform
Case / B
AUMAR
Connecting a Zurich clinic's operations and client journey in one purpose-built product.
ClientAUMAR
ContextHealthcare platform
TimelineFeb 2026 – Sep 2026
PlatformsWeb CRM for clinic staff, client mobile app
Confirmed scopeProduct design · Clinic CRM · Mobile app · AI integration
Project gallery
The work,
in context.
Selected product screens, flows, and presentation views from the published case study.
01Client journey
The client's personal plan on mobile
02Client journey
Home screen and AI Skin Coach
03Booking
Visual targets, personal journey, and booking preferences
04Clinic CRM
Appointments calendar at the clinic reception
05Clinic CRM
Reports and the month calendar in the CRM
06Clinic CRM
Patient profile with notes, photos, and AI evaluation
07Outcome
The CRM dashboard in a consultation room
The problem
Start with what
needed to change.
AUMAR's team was using an older CRM that was more complex than it needed, while much of the client journey still depended on paperwork. The clinic needed a simpler operational system and one guided path from a client's first concern to a booked treatment.
Role in the workAli designed both the CRM and mobile app, translating clinic workflows, medical guidance, and AI capabilities into a connected experience for clients, clinicians, and reception staff.
The process
Map the journey from concerns to booking
Design the client app and AI Skin Coach
Design the CRM around daily clinic operations
Inside the product
Decisions that connect
the whole experience.
The client journey
Clients select the concerns that matter to them, receive treatment recommendations, understand what could change over 12 months, follow a personal plan, and move into booking without restarting the journey.
Booking by preference
Instead of forcing people through a calendar grid, the product asks for preferred days and times once. AI matches treatments to suitable open slots, with a clear manual path when no match is available.
AI Skin Coach
The mobile app supports everyday questions between visits while keeping expert judgment central. Recommendations are backed by surgeons and dermatologists, and AI suggestions remain explainable.
A CRM for this clinic
The CRM brings together appointments, patient notes, desired outcomes, photos, AI visual targets, treatment history, routines, revenue, treatment performance, and conversion reporting.
The solution
What the work
made possible.
A guided mobile journey for concerns, recommendations, long-term visual targets, personal plans, and preference-based booking, connected to a CRM for appointments, patient records, analytics, and reporting.
Verified outcomeThe product replaces fragmented paperwork with one connected client journey and gives the clinic a CRM designed around its own workflow. No commercial performance metrics are claimed.
CRM designed from scratch around the clinic workflow
Verified in Ali's published case study.
One guided digital journey replacing fragmented paperwork
Verified in Ali's published case study.
Preference-based AI booking across a treatment plan
Verified in Ali's published case study.
AI Skin Coach backed by medical expertise
Verified in Ali's published case study.