← All workService marketplace

Case / C

OnTheGo

Designing the full operating system behind a mobile car-wash booking.

OnTheGo case-study overview
ClientOnTheGo
ContextService marketplace
TimelineOne month, 2026
PlatformsCustomer website, admin portal, staff mobile app
Confirmed scopeProduct design · Service design · Prototype build · Booking UX

The problem

Start with what
needed to change.

The existing WordPress site could sell wash packages, but it did not reflect how a mobile service actually operates. Each job depends on a location, vehicle, time window, travel, equipment, staff acceptance, and on-site quality control—most of which was coordinated manually.

Role in the workWorking directly with the owner, Ali mapped the service, designed the customer website, eight-step booking flow, admin portal, and staff app, then built the working prototype for first tests with customers and staff.

The process

01

Map the service from visit to completed job

02

Design customer, staff, and admin journeys

03

Build a working prototype in one month

04

Prepare user research and first operational tests

Inside the product

Decisions that connect
the whole experience.

01

Customer website

The site answers what the service is, what it costs, how it works, and whether it covers the visitor's area. It includes four packages, add-ons, a service-zone check, and an email-verified customer portal.

02

Booking in eight steps

One question per screen keeps mobile booking focused. A persistent summary shows package, travel and equipment fee, estimated tax, duration, buffer time, and total before the customer commits.

03

Staff and admin tools

Field staff see their shift, accept or decline jobs, navigate to customers, follow a required checklist, upload before-and-after photos, and report issues. Admins manage the same jobs from an operational portal.

04

Prototype before scale

The earlier WordPress site worked as a brochure. This prototype turns the business into a service product and creates something concrete enough to test before committing to a full operational launch.

The solution

What the work
made possible.

Three connected interfaces share one job state: transparent customer booking, an on-site staff app with acceptance and quality controls, and an admin portal for orders, services, staff, payments, and job status.

Verified outcomeA working prototype was completed in one month for research and first tests. It has not run live operations, so no customer, conversion, or revenue results are claimed.

01

Working prototype designed and built in one month

Verified in Ali's published case study.

02

Booking divided into eight short steps with a live total

Verified in Ali's published case study.

03

Connected customer, staff, and admin portals

Verified in Ali's published case study.

04

Built to support user research before launch investment

Verified in Ali's published case study.

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